Increase of medicines - consumer of pharmacies prioritizes price

increase-of-drugs-consumer-of-pharmacies-prioritizes-price

The 4th Survey of the Purchase Profile of Pharmacy Customers points out that one of the decisive factors for choosing a pharmacy is the price of medicines

The increase in the price of medicines will happen from the next April 1 and should directly impact the consumer. A survey carried out by the Febrafar Institute for Corporate Research and Education (IFEPEC) with the Unicamp Institute of Economics pointed out that the majority of pharmacy consumers claim to prioritize prices when buying a medicine. However, there is a small number that carry out research in other pharmacies.

The data are from the 4th Survey of the Purchase Profile of Pharmacy Customers, which points to price as one of the decisive factors for choosing a pharmacy, 64.4% of respondents pointed out this point. Another factor that stands out in this decision is the location (24.5%).

“Through this questioning, we observed that the impact of the increase will be felt in the finances of Brazilians, but they will not stop consuming these products, which are of basic need”, analyzes the president of the Brazilian Federation of Associative and Independent Pharmacy Networks (Febrafar) Edison Tamascia.

Increased medication

In relation to the increase in the price of medicines, which happens every year starting in April, it is important to understand that the increase is not due to a fixed index, but varies by product. Since the rate of products with greater competition has a lower rate of readjustment, and, for the most innovative, the increase is greater.

“The increase will already be felt in the coming months by customers, and stores still have pre-increase stocks. The tip I give is to research prices, because even with the values ​​having a fixed ceiling, good discounts can be obtained ”, explains Edison Tamascia, president of Febrafar.

Consumer only searches in pharmacies

However, another important point is that the vast majority do not usually search in another pharmacy, 86.7% said they do not usually search in another pharmacy, 9.2% said that they did not research on the date of the survey in person at another pharmacy, but I usually research, and only 3.8% said they had researched on the date of the research.

It is also observed that this specific public does not usually search for prices of medicines through online (application or website), only 0.3% stated to carry out this type of evaluation.

“As strange as they may seem at first, this data shows that the decision to buy goes far from the consumer's perception that a place is cheap. One example is loyalty card establishments and specific product offers, another point is the recommendation of third parties. In other words, correct pricing is an art that can define the success of your business ”, says Tamascia.